The Team

Behind the scenes of 21KhZ


Jeff editJeff Price

Founder CEO Audiam
Founder TuneCore
President / GM / Co-Founder spinART Records

In June, 2013, Jeff launched Audiam. Audiam gets artists, labels and music publishers paid for the use of their music on YouTube as well as interactive streaming music services, scan and match locker services and other “hybrid” digital music services. Investors in the company include Jimmy Buffet, Jason Mraz, Bill Silva, Marc Geiger and GSO Business Group. It represents the publishing catalogs of Dolly Parton, Red Hot Chili Peppers, Trent Reznor, Graham Nash, Herbie Hancock, Tom Waits, Tori Amos, Aimee Mann, Pretty Lights, Puscifer and thousands more.

On January 26th, 2006, Jeff Price launched TuneCore. As CEO, over the next six years, he raised over $9MM in venture and strategic capital and built TuneCore into the world’s largest music distribution and publishing administration entity. Its’ customer base sold over 1 billion units of music generating over $600,000,000 in Gross music sales.

Mr. Price also consulted for the Canadian performing rights organization SOCAN from 2012 – 2014.

In 1990 Jeff co-founded and was GM / President of the New York based independent record label spinART records (Pixies, Echo & The Bunnymen, Apples In Stereo, Richard Thompson etc) for seventeen years – his label was in strategic relationships with Sony, Warner Bros., Sire, Polygram Music Publishing and others.

spinART records was the first record label in the music industry to offer its catalog of releases via paid download as mp3s.

Jeff contributed to the founding charter and organization of The American Association of Independent Music (AAIM) – a non-profit non-governmental trade organization representing the interests of its independent label members.

From 1997 – 2001 Jeff Price worked with EMusic serving first as a consultant, next as interim VP of Content Acquisition and finally as the Senior Director of Music/Business Development. He contributed towards the creation of EMusic’s initial business model, played an active internal team role in EMusic’s successfully completed $30MM private placement in March 1999 and $90MM second round financing in September 1999 and created and implement the first subscription-based music sales and distribution structure.

Mr. Price has has appeared on numerous panels including CMJ, In The City, WebNYC, ECMA, Midem, Winter Music Conference, New Music Seminar, Billboard Music and Money Symposium, Independent Music Festival, Music Biz 2005, Audio Soft, MP3 Summit, South By South West, Digital Distribution and the Music Industry and countless others as well as teaches occasionally at New York University, Pace University, Berklee College of Music and more.

In addition, he has appeared on Nightline, CNBC, ABC News, CNN, MSNBC, CW11, and has been interviewed, quoted and featured in publications ranging from the New York Times, Wall Street Journal, Billboard, Fortune, Spin, Crain’s, London Daily Mirror, NPR, National Geographic, Wired News, Business Week, The Industry Standard, Boston Globe, Stereophile, to,, ZDnet, and CNET to many others.

At the request of a congressional panel, he supplied a written deposition in the SEC investigation of Time Warner’s failed acquisition bid of EMI and has provided a witness statement for the SoundExchange arbitration relating to the royalty rate for webcasting


394643_4309207327617_1711291368_nTed Gerstein

For close to two decades Ted Gerstein lived the exciting life of a network news producer.

Beginning his career as a summer intern answering phones, and ending up, a producer and –  “particular creature of late night television News”*; Ted spent nearly to two decades buried in the world of Broadcast News.

For nearly twenty years, he covered every aspect of American Life.  From the birth of the Internet (bulldog and special sauce) to Presidential politics (Monday night spots).  From celebrity interviews (John Waters) to investigative reporting (meth).  Ted spent his nights partying with rock stars and his days with South American Dictators.

Following 9/11, Ted focused coverage on New York City law enforcement and the aftermath of the terrorist attacks.  Over the next year, Nightline aired profiles of New York City’s firemen (probies), policeman (rookies) and the recovery efforts at Ground Zero.

In 2011 he walked away from from TV news and for the past few years has devoted most of his time working in the family business.

In 2008 he spent a year with the new York City Bomb Squad,  and Co-authored the book, “Bomb Squad” with Richard Esposito.

Ted currently lives on Manhattan’s East Side with his wife and two children, where he occasionally finds some time to write and podcast.